ŌRVE
An extrait de parfum brand, built with us from the ground up.
The ask
ŌRVE's founder had been working on the brand for two years without finding a clear direction for it. The product, an extrait de parfum, was ready. The identity around it was not.
Where they started
Sales were coming from the founder's own network. Instagram reach sat at around 1,000.
What we did
We built ŌRVE's identity from the ground up: packaging design, the full brand system, the e-commerce store, and how it went to market. We have also run the brand's Instagram since. The collection now covers AM for Her, AM for Him, RAYN, Oud Signature, Noor'e and Jabeen. It is still active and we are still involved, more as a standing partner than a vendor brought in for one job.
What changed
Organic reach went from 1,000 to 50,000+ within 30 days, with no paid spend behind it. At Soul Bazar, 20+ products sold in four hours to walk-up customers.
"I'd been working on ŌRVE for two years but couldn't find direction, until I met the team at Parallel Global. They're doing a great job, I'm genuinely satisfied. Everyone is talented, from the website to the product shoots. I feel at ease, they manage everything extremely well."
Sidra Batool, Founder, ŌRVEFrom the shoots
Two of the models who worked on ŌRVE's product photography, on what the shoots were like.
"I was at the shoot with the team at Parallel Global. They're true professionals, they know what they're doing. I had a lot of fun working with them."
Samar Hafeez, Fashion Model"I was here on a shoot arranged by Parallel Global. Their management and coordination were really great, I really enjoyed working with them."
Samra, Fashion ModelTell us what you are building
Twenty minutes. We will ask what stage you are at, what you have already tried, and what your actual deadline is. You will leave with at least one useful thing whether or not you hire us.
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